Online shopping trends according to a Klarna Research confirm that the online market is growing fast and that some of the reasons why shoppers prefer digital channels to traditional stores, are related to pricing.
One of the most awaited event of the year is just around the corner and you need to be ready for the jungle prices that it’s gonna take place out there! The Black Friday represents a great opportunity for any retailer that wants to capitalize on it.
How many hours a day do you spend monitoring your online competitors? How much does this operation cost you in terms of both money and time? You’d better start thinking about that.
It’s not a secret that in order to have a successful online business you need to know how your competitors are playing. You can do it either manually or by using an automatic tool. Doing it manually may require a lot in terms of time and money invested
The ecommerce is growing so fast that in Italy 18.8 million of italians had purchased on the Internet during 2016. It usually happens that 12% of the people on the Internet google only to get information about a specific product and the 88% actually want to purchase something.
Monitoring the competition is a process that cannot be overstepped nowadays. Whoever has an online business, or has its items sold online by retailers, might want to know who those retailers are and at how much they are selling the product. Knowing who your competitors are, and what they are offering, can help you to make your products, services and marketing stand out. It will help you to set prices competitively, and respond to competitions’ marketing strategy with your own initiatives.
Price is among the most important factors that people take in consideration when purchasing online.
The increasing amount of ecommerce on the Internet lifts up the pressure when it comes to decide which one could be the best price according to competitors. Day by day we are struggling with new competitors that are taking part of that list of competitors we want to keep an eye on.
The relationship between the brand and the retailer has changed a lot in these years. Thanks to the Internet, online shopping has had a massive increase and countless are online retailers.