Pricing Archives - Page 2 of 2 -

Psychological pricing always wins


The price is one of the most important features when it comes to sell a product. Psychological pricing is a marketing strategy based on the theory that some prices have a more psychological impact on costumers than others. So, if you apply this kind of pricing strategy to your item, it is more likely that

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10 factors to sell online with higher prices than the competition


Last week we listed the first 5 factors that make it possible to increase sales by keeping the price in line with the competition. Today we will explore the other 5 important points to pay attention to if you want to successfully sell online. 6 – Catalogue, variants and accessories There is nothing worse for

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Increasing sales of a product without lowering prices


By using Competitoor, the store manager has the guarantee that the prices of his online shop remain competitive over time. Whether he is monitoring a subset of products with the Starter plan or entire competitors’ domains with the Pro plan, if a competitor changes a price the shop manager will be promptly notified. Keeping prices

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Raising prices through monitoring the competition


It is not the lowest price that increases sales, but the most intelligent one. Last week we talked about how difficult it is to determine the right selling price for a product. Calculating the costs and adding a profit margin is not enough; rather, you must consider your target market because those who buy online

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Optimized prices for the online market


How to improve your pricing policy and increase revenues and profit margins. For those who sell online, deciding the sale price is one of the most important and complex decisions to take. Some of the traditional methods, like the mark-up pricing adds a profit margin to the costs (goods, depreciation, client acquisition, tax, etc…), are

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Blonde or Brunette? What men (the referral market) want


We must be able to give you precise data (about prices obviously), without taking anything for granted. This is why at E-commerce Forum, Milan April 21, we will be proud to solve a very old dilemma: do men prefer blondes or brunettes? See you in Milan with the answer.

5 tips to improve your pricing policy


Whether you’re thinking about your price policy for the first time or you’re changing it in order to make it more effective for your online sales, you need to consider these 5 tips. Moreover these tips will help you to avoid a price battle that would be a lose-lose strategy. 1 – Know your profit margins Lowering

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How much the price affects online sales


In a growing and increasingly competitive market such as the online one, choosing the right price is essential for success. Recent studies ( showed how a low price is considered the primary key of choice in market sectors. In the pharmaceutical industry, as well as in the electronics industry, the price affects the users heavily; not so for other

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The ancient art of the perfect price


The perfect price doesn’t exist. I wrote it immediately so as not to be misunderstood. Yet ancient sages know the law of supply and demand, and sometimes one can reach the ideal value that allows the online shop to maximize profits. With Competitoor this wisdom is always at your disposal. Changing prices is an important activity in

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