Competitoor: the fashion industries ally for market insight and monitoring
In the past 2 years Covid-19 has given a big hand in record e-commerce sales for the big fashion and luxury brands, since consumers were forced to carry out most of their purchases online. Fashion is now the biggest B2C market segment for e-commerce and even if retail has regained market share, online sales are in continuous growth.
If you are a brand, you need to be sure you have everything under supervision
Being a Brand today is not easy. The Internet is a double-edged sword because if it allows you to reach a great number of potential customers, it also becomes very difficult for a Brand to monitor that its pricing rules are respected.