DYNAMIC PRICING IS ESSENTIAL FOR SELLING ONLINE
Companies that sell online by using dynamic pricing are increasing the turnover at an average of 25%*
The e-commerce's prices are considered Dynamic when are automatically rectified on the basis of a serie of factors, internal and external such as the warehouse stocking, the period of the year, number of visits and the competitoors prices.
One of the most common mistake, for who is beginning to sell online, it is to set the prices of its own product and then never change it again. This is a very risky behaviour as we know that 8 people out of 10 are checking at least 4 times the price before the purchase, and it maybe easy for the user to find on the search engine or on a free price comparators a better deal.
There are various software able to help you managing dynamically your online prices, but each of these will require being fed with data in order to provide you deeper info. Competitoor, through its API and specific modules dedicated to the principal's e-Commerce platforms, will give you the possibility to get in real time your competitor's price and optimize your price policy in a precise and quick way.
* Forbes, 2016
WHEN WAS THE LAST TIME YOU GOT YOUR PRICES UPDATED?
Independently from the fact that you want to adopt a dynamic pricing strategy or not, knowing how the competitors are modifying their prices is vital for your business. Checking now and then the prices on Amazon or using a simple price comparator is not enough. To stay competitive your business needs a professional tool that can provide reliable data every day, automatically, Competitoor.
USING DYNAMIC PRICING TO:
- Stimulate the request
- Increase the profit
- Obtain valuable data
- Save money and time
DID YOU KNOW THAT...
- 7% of the e-commerce will be using the dynamic pricing this year
- Amazon changes its prices 2,5 milion times per day
- Online Walmart is changing 50,000 prices every month