How monitoring the right competitor
Feb 23 Sell online
Tracking the competition is a process that cannot be overstepped nowadays. Whoever has an online business, or has its items sold online by retailers, might want to know precisely who are those retailers and at how much they are proposing the product. Knowing who your competitors are, and what they are offering, can help you to make your products, services and marketing stand out. It will help you to set prices competitively, and respond to competitions’ marketing strategy with your own initiatives.
You can then use this informations in order to create specific marketing strategies to take advantage on your competitors’ weaknesses and improve your business performance. Through the web is very easy to find very good deals. The number of ecommerce is growing everyday, and is getting very difficult being updated about them, their catalogue and their prices. Ecommerce have a range of products that is so wide, that they have a fast turnover of the catalogue and they apply different deals for a short period of time.
Users pay a lot of attention to the best deal when it comes to purchase online. With this wide range of ecommerce offering the same items, is easy to find the best price, and sometime the price is so low that is not politically right in respect of others ecommerce.
It often happens that lots of Brands and ecommerce come to Competitoor sure about who are their most aggressive retailers/competitors. But the truth is that when we show them the free demo we prepared just for them, they show themselves quite astonished to see that they were actually wrong about their competitors/retailers. In these terms, Competitoor can also be used as a tool to make deep market research. Competitoor search through the entire web and collect all the websites that are selling a specific item.
Competitoor gives you a complete idea of how your market it’s structured. The online market changes very fast, prices are changing every day. Amazon, for instance, changes prices up to 8 time a day. With Competitoor you are able to have an historical overview of the price fluctuation, which helps you also taking the right decision for the future.
Setting up a threshold allows brands to protect the quality perceived by the customers. Very often it happens that retailers are selling far below the price proposed by the Brand, creating confusion and frustration among all the retailers.
This kind of element is very useful for ecommerce as well, because in this way they always have the chance to stay ahead the competition.
Don't just research what's already out there. You also need to be constantly on the lookout for possible new competition. In these terms Competitoor can definitely help you in this process. If you want to make your business great, you’d better be sure about who your competitors are. The best way to do so, is to do a deep market research in order to have a complete idea of your market’s composition.
Monitoring the competition means that you can easily know your competitors’ strengths and weaknesses and “play” on them. It also means basing intelligent marketing decisions on facts about how competitors operate, as well as determining how best to respond.
Monitoring the right competition is not easy if you don’t know how to do it. Let Competitoor make it easy and simple for you. We offer different type of plans according to the customer’s needs.