23 November 2017

Facing Black Friday in the right way

One of the most awaited events of the year is just around the corner, and you need to be ready for the jungle prices that are going to happen out there! Black Friday represents a great opportunity for any retailer that wants to capitalize on it.

If you run online shopping, Cyber Monday and Black Friday are your chance to shine. You need to prepare yourself at best if you want to handle the competition and the amount of users on your website. So, first of all, make sure that your website won’t crash during those days. Second of all, you’d better invest in some pricing software in order to help you stand out from the competition. Pricing software can also help you set dynamic pricing so you can avoid the constant update of prices on your website.

Last year registered an important growth in terms of Black Friday and Cyber Monday. The numbers are pretty clear: the impact of the interest from customers was 100% more for Black Friday and around 63% for Cyber Monday.

The phenomenon is growing very fast year by year and the amount of money running around this period is incredible, giving e-shops a great chance to implement their customer network and their sales. So, why not taking advantage of this? Helping your business with an automatic pricing tool will increase your income.


related articles

You might be interested in

How Competitoor helped a global hardgoods retailer define the brand value and exceed customer expectations

This hardgoods retailer looked for a solution to monitor the market and understand how various wholesalers position and price similar products worldwide.

Overcoming the evolving market environment challenge with E-commerce Plan for Retailers

Edit Column The advent of e-commerce has revolutionized the way consumers shop. Thanks to the wide range of online services available, consumers have many options for purchasing products, and price remains a key factor in their decision.

Black friday and cyber monday 2022 online shopping trends

Online shopping trends according to a Klarna Research confirm that the online market is growing fast and that some of the reasons why shoppers prefer digital channels to traditional stores, are related to pricing.

General enquiry

Technical Questions