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Case Studies

Competitoor helps a global luxury fashion brand, define the brand value and improve customer loyalty

As multi-brand retailers compete for customers in the fashion market, they sometimes resort to discounting, which can undermine a brand’s value. This luxury fashion company realized a need to monitor the market to understand how various e-tailers position and price the brand worldwide and also required a solution that could provide a comprehensive view of competitive dynamics in real time

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Shopping Online

Competitoor: the fashion industries ally for market insight and monitoring

In the past 2 years Covid-19 has given a big hand in record e-commerce sales for the big fashion and luxury brands, since consumers were forced to carry out most of their purchases online. Fashion is now the biggest B2C market segment for e-commerce and even if retail has regained market share, online sales are in continuous growth.

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Pricing

The importance of dynamic pricing

The dynamic pricing strategy finds its roots in the powerful idea of changing prices according to competition. Dynamic pricing is not a newborn kind of strategy, airline companies used to use it in the 80′ for fixing ticket prices. Thanks to technology, today is, however, possible to take advantage of different automatic tools that have the goal of automating different tasks.

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Pricing

Dynamic vs static pricing

For those managers that are running an online business, today’s competition price tracking is as important as taking the right strategic marketing decisions on the pricing policy in order to increase the business.

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Actuality

Facing Black Friday in the right way

One of the most awaited event of the year is just around the corner and you need to be ready for the jungle prices that it’s gonna take place out there! The Black Friday represents a great opportunity for any retailer that wants to capitalize on it.

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Pricing

Face the discount period with a proper tool

The discount period is approaching and monitoring competition or retailers can be hard. Prices are dropping fast and discounts are popping up every day. For a Brand this can be very dangerous because it seems like you are losing supervision on your distribution network.

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Actuality

How Competitoor can help you increase your income

It’s not a secret that in order to have a successful online business you need to know how your competitors are playing. You can do it either manually or by using an automatic tool. Doing it manually may require a lot in terms of time and money invested

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Actuality

The evergreen challenge in the e-commerce marketplace

The ecommerce is growing so fast that in Italy 18.8 million of italians had purchased on the Internet during 2016. It usually happens that 12% of the people on the Internet google only to get information about a specific product and the 88% actually want to purchase something.

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Actuality

How to monitor the right competitors

Monitoring the competition is a process that cannot be overstepped nowadays. Whoever has an online business, or has its items sold online by retailers, might want to know who those retailers are and at how much they are selling the product. Knowing who your competitors are, and what they are offering, can help you to make your products, services and marketing stand out. It will help you to set prices competitively, and respond to competitions’ marketing strategy with your own initiatives.

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Actuality

Why you should stop monitoring your competitors manually

Price is among the most important factors that people take in consideration when purchasing online.
The increasing amount of ecommerce on the Internet lifts up the pressure when it comes to decide which one could be the best price according to competitors. Day by day we are struggling with new competitors that are taking part of that list of competitors we want to keep an eye on.

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