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8 Essential Steps to Protect Brand Value with Competitor Benchmarking Tools
Imagine going all in to build a reputed brand and a stable business only to invite a wave of challenges that has the potential to
7 Ways To Thrive During Peak Shopping Seasons
As the holiday season approaches, there is undoubtedly a lot of excitement and nervousness. The excitement of increased sales potential during peak shopping seasons like
MSRP vs. MAP: Key Differences and Their Impact on Your Business
As a business owner, you might be grappling with questions like: This guide aims to answer these questions and provide more information on how you
8 Reasons Why Minimum Advertised Price (MAP) is Indispensable for Business Owners
Let’s imagine a world. One where there are no rules or guidelines to control advertised product prices. Where retailers could advertise products at any price,
9 Strategies for Product Promotion Success with Competitor Benchmarking Tools
Are you looking for ways to keep your prices competitive without sacrificing profitability? Do you find it challenging to track your competitors’ promotions and adjust
9 Ways to Use Competitor Benchmarking Tools for Multi-National Success
While a multi-national presence opens a lot of doors for a business, it does come with a pandora’s box of challenges. Business owners often grapple
7 Ways Competitor Price Tracking Impacts Supply Chain Efficiency
Markets are ever volatile. Supply chain disruptions have become commonplace. From unexpected supplier delays and transportation bottlenecks to fluctuating raw material costs and sudden shifts
7 Reasons To Integrate Competitor Price Tracking Tool With Your Inventory System
You’ve invested heavily in your inventory, but sales are as expected. Shelves are either overflowing with unsold products or empty, leaving customers frustrated. Financial losses,
Competitoor at CommerceNext 2024 in New York
We’re excited to announce that Competitoor will be participating in the highly anticipated CommerceNext 2024 trade fair this June in New York, USA. CommerceNext is
Digital Shelf Analytics: A Merchandiser’s Guide
As a merchandiser for a brand, your goal is to maximize sales and ensure your products are showcased effectively across various online platforms. In today’s
From Insights to Impact: 8 Things Competitor Price Monitoring Gives Your Business
Ever felt like you’re playing a high-stakes game where every move your competitors make could put your business in check-mate? It’s not just about making
10 Challenges of E-commerce Price Monitoring & How To Overcome Them
E-commerce is fiercely competitive. Flash sales, clearance offers, event-based discounts… the efforts to win customers feature such an ever-growing list. To tap into customer perceptions
12 Strategies To Outsmart Your E-commerce Competitors with Price Monitoring
Amazon’s price check app, Walmart’s online price comparison tool, Best Buy’s compare and price match guarantee, are some prominent examples of e-commerce brands going all
Stay Ahead of the Curve: Your Guide to Automated Competitor Price Monitoring
What is Competitor Price Monitoring? Why is it important for your business? What are 10 things to look for while choosing one? Find out!
How Competitoor helped a global hardgoods retailer define the brand value and exceed customer expectations
This hardgoods retailer looked for a solution to monitor the market and understand how various wholesalers position and price similar products worldwide.
Overcoming the evolving market environment challenge with E-commerce Plan for Retailers
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The advent of e-commerce has revolutionized the way consumers shop. Thanks to the wide range of online services available, consumers have many options for purchasing products, and price remains a key factor in their decision.
Black friday and cyber monday 2022 online shopping trends
Online shopping trends according to a Klarna Research confirm that the online market is growing fast and that some of the reasons why shoppers prefer digital channels to traditional stores, are related to pricing.
Competitoor helps a global luxury fashion brand, define the brand value and improve customer loyalty
As multi-brand retailers compete for customers in the fashion market, they sometimes resort to discounting, which can undermine a brand’s value. This luxury fashion company realized a need to monitor the market to understand how various e-tailers position and price the brand worldwide.
Competitoor: the fashion industries ally for market insight and monitoring
In the past 2 years Covid-19 has given a big hand in record e-commerce sales for the big fashion and luxury brands, since consumers were forced to carry out most of their purchases online. Fashion is now the biggest B2C market segment for e-commerce and even if retail has regained market share, online sales are in continuous growth.
The importance of dynamic pricing
The dynamic pricing strategy finds its roots in the powerful idea of changing prices according to competition. Dynamic pricing is not a newborn kind of strategy, airline companies used to use it in the 80′ for fixing ticket prices. Thanks to technology, today is, however, possible to take advantage of different automatic tools that have the goal of automating different tasks.
Dynamic vs static pricing
For those managers that are running an online business, today’s competition price tracking is as important as taking the right strategic marketing decisions on the pricing policy in order to increase the business.