Overcoming the evolving market environment challenge with E-commerce Plan for Retailers
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The advent of e-commerce has revolutionized the way consumers shop. Thanks to the wide range of online services available, consumers have many options for purchasing products, and price remains a key factor in their decision.
The importance of dynamic pricing
The dynamic pricing strategy finds its roots in the powerful idea of changing prices according to competition. Dynamic pricing is not a newborn kind of strategy, airline companies used to use it in the 80′ for fixing ticket prices. Thanks to technology, today is, however, possible to take advantage of different automatic tools that have the goal of automating different tasks.
Dynamic vs static pricing
For those managers that are running an online business, today’s competition price tracking is as important as taking the right strategic marketing decisions on the pricing policy in order to increase the business.
Face the discount period with a proper tool
The discount period is approaching and monitoring competition or retailers can be hard. Prices are dropping fast and discounts are popping up every day. For a Brand this can be very dangerous because it seems like you are losing supervision on your distribution network.
Dynamic pricing: how it works and how much it’s used in 2016
The price is the most important factor when buying online.
10 factors for selling online with higher prices than the competition
Last week we listed the first 5 factors that make it possible to increase sales by keeping the price in line with the competition. Today we will explore the other 5 important points to pay attention to if you want to successfully sell online.
Increasing sales of a product without lowering prices
By using Competitoor, the store manager has the guarantee that the prices of his online shop remain competitive over time. Whether he is monitoring a subset of products with the Starter plan or entire competitors’ domains with the Pro plan, if a competitor changes a price the shop manager will be promptly notified.