Category: Pricing

The importance of dynamic pricing

The dynamic pricing strategy finds its roots in the powerful idea of changing prices according to competition. Dynamic pricing is not a newborn kind of strategy, airline companies used to use it in the 80′ for fixing ticket prices. Thanks to technology, today is, however, possible to take advantage of different automatic tools that have the goal of automating different tasks.

Dynamic vs static pricing

For those managers that are running an online business, today’s competition price tracking is as important as taking the right strategic marketing decisions on the pricing policy in order to increase the business.

Face the discount period with a proper tool

The discount period is approaching and monitoring competition or retailers can be hard. Prices are dropping fast and discounts are popping up every day. For a Brand this can be very dangerous because it seems like you are losing supervision on your distribution network.