7 Ways To Thrive During Peak Shopping Seasons
As the holiday season approaches, there is undoubtedly a lot of excitement and nervousness. The excitement of increased sales potential during peak shopping seasons like Black Friday and Cyber Monday also requires business owners to brace for the impact of fierce competition. As a business owner, you might be wondering if there is a way […]
Digital Shelf Analytics: A Merchandiser’s Guide
As a merchandiser for a brand, your goal is to maximize sales and ensure your products are showcased effectively across various online platforms. In today’s digital age, it’s crucial to leverage the power of digital shelf analytics to stay ahead of the competition and drive revenue growth. The Importance of Digital Shelf Analytics Digital shelf […]
From Insights to Impact: 8 Things Competitor Price Monitoring Gives Your Business
Ever felt like you’re playing a high-stakes game where every move your competitors make could put your business in check-mate? It’s not just about making smart moves; it’s knowing the moves when they matter the most. But let’s get real for a moment. How often can you set aside time to go over what your […]
10 Challenges of E-commerce Price Monitoring & How To Overcome Them
E-commerce is fiercely competitive. Flash sales, clearance offers, event-based discounts… the efforts to win customers feature such an ever-growing list. To tap into customer perceptions and convert customers into ambassadors for the long term is quite challenging. Staying competitive is not just about having the right products—it’s about having the right prices. Overpricing drives people […]
12 Strategies To Outsmart Your E-commerce Competitors with Price Monitoring
Amazon’s price check app, Walmart’s online price comparison tool, Best Buy’s compare and price match guarantee, are some prominent examples of e-commerce brands going all out to provide the best shopping experience to customers, especially when it comes to pricing. If you are a business owner, it is worth delving deep into price monitoring and […]
Competitoor: the fashion industries ally for market insight and monitoring
In the past 2 years Covid-19 has given a big hand in record e-commerce sales for the big fashion and luxury brands, since consumers were forced to carry out most of their purchases online. Fashion is now the biggest B2C market segment for e-commerce and even if retail has regained market share, online sales are in continuous growth.
If you are a brand, you need to be sure you have everything under supervision
Being a Brand today is not easy. The Internet is a double-edged sword because if it allows you to reach a great number of potential customers, it also becomes very difficult for a Brand to monitor that its pricing rules are respected.