Being a brand today is not easy. The Internet is a double-edged sword, because while it allows you to reach a great number of potential customers, it also becomes very difficult for you to monitor that your pricing rules are respected.
MAP (minimum advertised price) is the minimum price allowed when selling the brand’s items. It is a rule imposed by the company that every e-tailer needs to follow. Anyone who does not respect the price policy damages the brand, which is perceived by customers as cheap and with a low quality standard.
In some countries such as Italy, the MAP cannot be imposed. However, brands and retailers meet halfway by stipulating a contract. It’s quite likely that, even though retailers take part in the contract, they don’t always behave according to it.
The Internet is growing year by year, and it’s easy for users to find very good deals. But it’s also true that the good deal does not always respect the pricing policy of the brand. There are plenty of e-commerce stores that sell the same things on the Internet, and it is getting more and more difficult for a brand to monitor each one of them.
Competitoor will do the grunt work for you. You only need to share with us a list of products that you’d like to monitor, and the algorithm will collect data through the entire Web.
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